Rich, luminous mahogany with honey tints. Elegant and creamy, with strong notes of vanilla that overlap a rich dark fruit medley, along with butterscotch, cinnamon and a dash of black pepper. Mouth-filling spice, vanilla, caramel and fruit flavours, with a touch of mint. The finish is long, smooth and clean, with slight spice and pepper - refreshing.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels, Jack Daniel's Tennessee Whiskey doesn't follow a calendar - it's only ready when tasters say it is. Judged by the way it looks, by its aroma and of course, by the way it tastes. It's how Jack Daniel himself did it over a century ago. And how it's still done today.